Z’s Brews Packaging
Target Audience: This packaging was meant to target everyday customers looking for a cheap alternative for their morning coffee. Customers are used to the capsule design that makes for an easy morning drink.
Purpose: The design for this coffee was meant to be bright and inviting, showing customers a classic morning snack they can have with their coffee.
Hardware Used: None
Software Used: InDesign
BEHIND THE SCENES
This design was a part of a series of projects of packaging designs that I titles Z’s, based off of my brother’s own business at the time. I actually learned the legal requirements for the nutrition facts to make sure they were compliant with the FDA. As you can see from the bottom picture, the design has to be laid out flat to be properly printed out and folded into the correct shape. In the end, I used a mock up to show what the finished product would look like for any viewers.