U.S. Polo Ad
Target Audience: 18-35 who appreciate classic, timeless style, and prioritize value and quality in fashion accessories. This segment includes young professionals and students who seek sophisticated yet affordable watch options.
Purpose: To position U.S. Polo Assn. as a classic yet accessible brand that offers high-quality, durable, and stylish watches for young men with a sense of refinement.
Behind the scenes, capturing the U.S. Polo Assn. watch ad involved a lot of detailed, precise work to showcase the watch’s elegance. Setting up the macro shots to highlight the craftsmanship was particularly tricky; getting the lighting just right to avoid reflections on the watch face required constant adjustment. One challenge was stabilizing the shots, especially with close-ups, where even the slightest movement could blur the details. Despite some challenges, working through them allowed me to find creative solutions, like adjusting light angles and using different lenses, which ultimately enhanced the ad’s quality.