Space Camper Ad


Target Audience: Space Camper by Boulevard Beer targets adventurous millennials, sci-fi enthusiasts, and craft beer lovers who appreciate bold flavors and local brews. This beer is for those seeking a unique drinking experience while staying connected to their community.

Purpose: An ad for Space Camper aims to boost brand awareness, showcasing its distinctive identity. Whether through eye-catching visuals or clever storytelling, the ad invites drinkers celebrate what makes Space Camper a standout in the craft beer galaxy.

Hardware Used: Sony FX3, Aperture lights, light diffusers, light modifiers, C-Stand and tripod

Software Used: Premiere Pro, Davinchi Resolve


BEHIND THE SCENES

the lighting setup was a challenge, requiring a custom rig constructed with clamps to position the lights precisely. This setup ensured the perfect balance of highlights and shadows to bring the scene to life. The ingenuity behind the rig demonstrates the problem-solving and creativity that went into crafting the shot.