Coca-Cola Campaign

Target Audience: This was a Coke campaign I did targeting social media users, specifically users in the 15-25 age range. I was targeting this age range for younger, more tech-savvy social media users.

Purpose: My purpose for these pieces was to create a more personal feeling between consumers and the Coke brand. The end result would be to inspire people to buy and drink Coke.

Hardware Used: Canon Rebel t5, strobes, light diffusers, light modifiers, c-stand, and tripod

Software Used: Photoshop, Lightroom

“The Coca-Cola Company purpose remains clear: To refresh the world and make a difference.”

BEHIND THE SCENES

This is the first version of my outdoor Coke ad. Some notes I got when I received feedback was to have my actor finishing taking a drink, instead of just starting. The logo is also slightly too rotated so I decided to make sure it was clearly shown in the finished image. Getting feedback helped greatly in making a good final image.